Albania has a great tourism potential. This is due to the geographical position in which it is located, the higher values and the multiple natural and cultural history, which intersect at. For these reasons, our country is classified in the last years of international travel agency, as one of the most interesting tourist destinations in the world.
Tourism represents one of the most significant alternatives for sustainable and long-term use of these values, and overall development of social-economic development of the country, especially in times of unfavorable economic. This is the reason that has put tourism as one of the priority sectors to the attention of almost all governments communist period. In addition, tourism remains as one of the most underdeveloped sectors or keqzhvilluar in our country.
The development of tourism in Albania is characterized by a different set of issues. Firstly, there is a general lack of information on policies, initiatives and projects undertaken for the development of this sector by various interest groups. This context, but weakens the potential for cooperation and sinergjizim, in many cases leaves spaces that different initiatives do not only serve the development, but to return the cost barrier and bring this process. One of the most important cases and that can be problematic example is the development of local strategies of tourism development. Experience shows that in many cases, tourism development plans prepared by local government units except that they are not in accordance with the national strategy of tourism development, in some cases even in opposition to it. This is also due to the design itself that the national strategy for tourism development is not enough follow a comprehensive approach to achieve a high efficiency of its implementation.
Our coastal line represents one of the areas with high tourism potential, and therefore has always been the focus of many investors and numerous investment prey, beyond the standard plan and the environmental tourism. The development of such chaotic mostly affected these areas. In all cases, these investments are associated with impacts on the surrounding environment, which in itself represents tourist asset, so eroded by tourism potential along with the benefits that derive from them, and at the same time invalidates the investments made.
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